Whether you’re in “the industry” or not, you should know the importance of supporting local talent. That might seem like a broad statement and I guess in a sense it is, but I just think it’s about time we switch to our homegrown aficionados.
This means supporting all things local, whether it be local music or films, or your local market or whatever interest you might have. For me, it’s fashion, beauty and lifestyle. I don’t want to come across pompous and go on as though I *only* support local because that would be utter rubbish. What I do want to highlight is a few of the local brands I do support and then talk a little bit about why it’s better to support local.
When I first moved to Cape Town, my mom and I attended an event – the Marie Claire trunk show. You can read all about that experience here. It was such a thrilling experience, we got introduced to a whole world of local fashion. Aside from buying a local designer set, I came across a really awesome pair of sunglasses. They were round, black and had gold cat eye trims (I still have them, but I just couldn’t find them in time). Since then I’ve become obsessed with this brand. They sell amazing sunnies, amongst other great items I might add. I now own four pairs of Iamtrend sunnies and I regret nothing. They have UV protection and they’re so chic! The best part? I’m supporting a local entrepreneur and looking great at the same time.
Check out Iamtrend here – click.
This was such a chance encounter but one night out with Rueben and some mates, our waitress was wearing rad earrings. They were so unique and unlike anything I see get sold in retail. I just simply had to ask where she got them and much to my surprise – she had made them herself! I was so blown away! We immediately exchanged insta handles and soon I was welcomed to a world of incredible hand-crafted jewellery. I got my hands on two pairs and I know for sure that they won’t be my last!
Check out polymerbyamber here – click.
If you’ve been reading my blog for some time, then you’ll recognise this necklace and the story behind it. Here is a link to the post that I’m talking about. Rufaro does so much more than just make necklaces, her designs are gorgeous, and the execution is so well done! I am yet to own an Afara original, but I plan to get my hands on something soon. She is such a hard-working individual who knows what she wants and does whatever it takes to make it happen. If you’re looking for an outfit for any occasion, Afara Custom is the brand for you.
Check out Afara Custom here – click.
Anyone who is into makeup knows about Swiitch Beauty, and if you don’t then um hello?! Rabia Ghoor, the founder is an inspirational entrepreneur who made this brand a success by never giving up and ensuring that she has the know-how regarding every element of the process. From production to marketing, she has the knowledge! I couldn’t wait to get my hands on this palette and I plan to get my hands on the flicks on fleek liner and a few other palettes. The best part is that this brand is 100% cruelty-free and the quality is amazing! I haven’t even used all the shades yet but every time I try a new one, I fall in love with the palette all over again! Do yourself a favour and get your hands on some Swiitch beauty goods!
Check out Swiitch Beauty here – click.
Biosense/Screaming Beauty/African Extracts
Now I would be a pretentious loser if I didn’t admit that I was given these products as a thank you gift for attending an event but that doesn’t mean I don’t absolutely love them and use them all the time. Every time I wash my hair, I use my Biosense spoil to give it a sleek and soft finishing touch. It’s one of the greatest hair products I’ve ever used! This isn’t the only screaming beauty item I have, in fact I have a few that I absolutely love! (I will share a link to a video where I use my Screaming Beauty beauty bobble here.)
African Extracts has been my moisturiser of choice since I was a teenager. I have sensitive skin that gets dry and I just love that these creams not only leave my skin feeling moisturised all day/night but that they don’t cause a bad reaction. I don’t only use the facial creams, I’ve also been using their toner, makeup remover and face scrubs for ages too!
All these brands are fantastic and best of all, they’re local! You’ll not only be looking after your hair/skin/body, but you’ll be supporting a local marketing that deserves to grow!
Check out Biosense here – click.
Check out Screaming Beauty here – click.
Check out African Extracts here – click.
Why should you support local?
I feel like by now I’ve answered that question, but I think it should be discussed. As a blogger it would seem like the most logical thing – I support them, so they support me. Equal exposure, right? But for me, it’s so much more than that. It’s the thought that, we’re all just trying to make something of ourselves and if we don’t support each other then who will?
You don’t have to spend money to support local and that’s something that is key. If your way of supporting local is watching local youtubers or sharing local musicians/artists/entrepreneur’s posts on social media, then hell yeah to you! That is your way of supporting local and it counts! If you have friends who are makeup artists, share their posts! Friends who are photographers, share their posts! Yes, sharing their posts isn’t necessarily putting money in their pockets but it’s your way of saying, I see you and I support you.
We’re always so quick to rave about international sensations that we don’t even take the time to notice our local hits.
Invest in them, they’re part of the future that you will certainly want to be a part of!
Do you know of any awesome local talent that you want to share? Please go ahead and leave links in the comments below!
Thanks, VB xx